Tribhovandas Bhimji Zaveri Limited (TBZ), a famous Indian retailer with over 150 years of history, was the winner of the 12th ceremony Gemfields Retail Jeweller India 2016 awards year, showing outstanding performance in two nominations: "The advertising campaign on TV" and " diamond jewelry of the year ".
Shrikant Zaveri (Shrikant Zaveri), Chairman of the Board and Managing Director of TBZ Ltd., said: "We are happy that TBZ Ltd. has been awarded two prestigious awards at the 12th ceremony Gemfields Retail Jeweller India 2016. Brand TBZ-The Original is constantly evolving and therefore it has become synonymous with innovative design, impeccable craftsmanship and impeccable quality. while TBZ-The Original already has strong brand equity and loyalty among consumers of gold jewelry, we are engaged in active marketing of diamond jewelry to Referring to the younger generation of consumers. Customers, following the fashion trends, express themselves through bright TBZ jewelry with diamonds, which have received awards as the diamond jewelry of the year. This is indicative of our growing popularity. "
He added: "We are using the best-in-class methods of marketing and advertising initiatives to strengthen the brand to be represented in the key target groups of television advertising has become a very complex area, and we are very pleased that our advertising campaign has been evaluated and recognized as the best in this. year. Our videos eloquently and effectively represent the continuity of generations, while maintaining their individuality and futuristic thinking. TBZ-The Original complements modern aspirations "millenialov" who seek vydelits with their style statement and fashion. "
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The Antwerp diamond industry expects in the long term to bring the diamonds with the Brazilian diamond deposits in Antwerp, according to a press release of the Antwerp World Diamond Center (Antwerp World Diamond Centre, AWDC) . Two recent initiatives in this direction - a training course that will enable staff of the Ministry of Mines and Energy of Brazil, properly apply the requirements of the Kimberley Process (Kimberley Process, KP), and a workshop that the Antwerp diamond industry is held in Brazil last year.
Brazil occupies the 18th position among diamond producing countries - its annual production of 57 000 carats, valued at $ 2.7 million, says the AWDC. About half of these diamonds are exported to the United Arab Emirates, but only 9% of the Brazilian diamond exports go to Europe share. AWDC is planning to change this situation as soon as newly commissioned mine Lipari (Lipari) to enhance productivity. All mined diamonds on it - about 225 000 carats per year - will be sold in Antwerp, said in a press release.
"Antwerp is shared with Brazil their knowledge and experience that will enable it to reach their potential in the field of exploitation, as well as in the application of strict standards for the diamond industry. So we hope to attract Brazilian diamonds in Antwerp, as soon as the production of the mines, "- said spokesman AWDC Margot Donk (Margaux Donckier).
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