As released by the company Rio Tinto press release says that it has launched its program "The Australian Diamonds» (Australian Diamonds ™) in China. This step was taken in response to the growing consumer and commercial interest in the origin of diamonds, as well as to further support the market diamonds from the Argyle diamond mine (Argyle).
Bruno Seyn (Bruno Sane), general manager of marketing for Rio Tinto Diamonds companies in this regard said, "More and more the value of a diamond is linked to the place where the diamond was mined, of which it is made; It also takes into account its cut and the process of its output for sale. This is a very reasoned approach that is gradually changing the diamond industry for the better. "
Rio Tinto has become a pioneer in this area and stated that from 2016 all its global marketing activities will focus on diamonds and jewelry collections, originating from the monitored source and having a clear and transparent supply chain.
Maltes Rita (Rita Maltez), director of Rio Tinto Diamonds for Greater China said: "Diamonds from Australia promise a deep authenticity that Chinese consumers is just as desirable as it is desirable for them and our diamonds. Over the past five years, we see how the diamonds from the Argyle mine inspire emerging Chinese market fashion diamond jewelery - from designers and retailers to the end consumer. I am pleased to introduce this new program, which is entirely focused on winning consumer confidence and carries the spirit of the homeland diamonds from the Argyle mine Rio Tinto's - rocky landscapes, rich heritage and pristine luxury solution in beautiful jewelry. "
Branded "supply chain" of the company Rio Tinto has been developed with the participation of the authorized producers of diamonds and jewelry, as well as retailers. It will be subjected to independent scrutiny. Authorized distributors and retailers have access to the brand and set of marketing materials, including a certificate of authenticity accompanying the jewelry, which pass through the supply chain.
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At owned by Letseng (Letšeng) Gem Diamonds mine in Lesotho in the first quarter of 2015 diamond production rose 28% to 28,698 carats against 22,472 carats a year earlier. This increase is due to an increase in diamond content in the rock.
The company noted that the average diamond price Letseng was $ 1938 per carat within three tenders this year, while a year earlier the rate was $ 2157 per carat.
In Gem Diamonds reported that during the reporting period on the shaft Ghaghu (Ghaghoo) 50,514 tons of rock processed in Botswana.
Reduced processing volumes corresponds to the company's strategy to mitigate and reduce the processing plan for 2016 to about 300 000 tonnes is added to Gem Diamonds.
"The development of the second unit for the extraction of the first level is successful, and it will become the main source rock for the rest of this year", - said the executive director of Gem Diamonds Klifford Elfik (Clifford Elphick).
"In the reporting period, was sold to a party of 14 114 carats from Ghaghu at an average price of $ 160 per carat This is about 7% higher than the average value per carat achieved in December 2015." - adds Elphick.
However, thanks to the actions taken by the world's largest diamond producers to reduce supply in diamond prices and the expansion of coordinated marketing programs in the first quarter of 2016 in the diamond market sentiment improved, noted in Gem Diamonds.
"In the first quarter of 2016 showed signs of improvement in the diamond market, but optimism was very cautious in general," the head of the company said.
"The further slowdown in the Chinese retail demand, stronger US dollar and reports of continuing high levels of diamond reserves (especially in cutting and polishing sector) contributed to the cautious approach received by buyers of rough and polished diamonds," - concluded Elphick.
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