Diamond Producers Association (DPA), which unites the world's leading mining companies, has appointed the marketing director Deborah Marquardt (Deborah Marquardt), DPA said in a press release.
Marquardt will lead the DPA activities in the United States. She will work on integrated initiatives in marketing and media, and will report to the General Director Jean-Marc Liberherru Association (Jean-Marc Lieberherr). New Marketing Director and her team will work side by side with representatives of the diamond and jewelery trade in the United States and the media to promote diamonds as a category of products to consumers in the United States.
"The arrival of Deborah reinforces our leadership at a crucial time for the DPA, - Liberherr said -. Her deep experience in working with integrated, content-oriented programs aimed at young people, as well as cross-platforms and social networks is crucial in order to lead launch of "True rarely" campaign, the new DPA platform for generic marketing ".
Marquardt - an award-winning leader in marketing strategy as well as an expert in marketing to the target audience "two thousandth generation." She created a unique multi-platform program to enable brands to engage, entertain and tell consumers about their products to improve customer loyalty and sales.
"Diamonds - an exclusive product category, - says Marquardt -. Jobs in this industry and the introduction of the concept of" Authentic - rare ", which is centered around the idea that diamonds can symbolize a rare, precious and presents and the relationship is for me a great opportunity "- says Marquardt.
Marketing platform is the result of more than six-month development effort and a deep study of mentality "two thousandth generation", who opened their understanding of diamonds. It is expected that the first advertising campaign will be launched in the fall, and it will focus on digital media and social networks.
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