Lucapa Diamond announced the sale of a batch of 3,642 carats of diamonds from alluvial area Lulo project (Lulo) in Angola, for $ 4.4 million.
Thus, the average price per carat of diamonds was $ 1212.
"The party sales of diamonds present light pink diamond weighing 28.5 carats, which is currently the largest and most valuable of gemstones mined at Lulo and implemented by the company. This is confirmed by the fact that at the Lulo can be found as large, and extremely valuable diamonds, "- said in a statement.
However, in Lucapa noted that the diamond mining company runoff project Sociedade Mineira do Lulo Lda since the last sale was 1685 carats.
In addition, the company said last month that diamond mining continued to be higher than planned after the July record high production.
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Fischler Diamonds launched its new program in which every diamond weighing more than 0.70 carats will include a prepaid gift card registered in the online "museum of diamonds" (Museum of Named Diamonds, MoND ). As noted in the company, the cards worth $ 100 each can help retail jewelers to go beyond the standard "4C" and price comparison at diamond sales.
The main mission started its activity in 2015, a non-profit organization "Museum of Diamonds" will be putting together a collection of stories and emotions that represent the diamonds. Personalized diamond-museum exhibits can be easily shared on social networks.
"We can not put the genie back in the bottle, when it comes to competitive pricing and a growing tendency to turn diamonds into another kind of commodity - says Serge Fischler (Serge Fischler), President Fischler Diamonds USA -. We can only remind consumers and ourselves of what makes a diamond special. It is not a difference between VS1 and VS2 purity. It is about emotions, which represents a stone. "
"Gemological reports will always be part of the market - Bill Boyadzhyan (Bill Boyajian), chairman of the museum's board of directors, as well as the former president and a veteran of the GIA -. But we, as the representatives of the industry needs to focus on how much importance is given to diamonds, and not only on the performance of stones. "
"We presented the program at a recent show IJO Orlando - said Fischler -. And the reaction exceeded our expectations Retailers were excited about this new scheme to increase the value added of course, everyone knows that.." Diamonds -. Forever "Now, with the pre-paid registration card of the museum, the history of the diamond, and the love that it represents, may remain forever. This is a powerful concept that can resonate with consumers. "
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