According to a recent study conducted by Gemfields, US consumers care more about the color of rubies, sapphires and emeralds, than about their weight in carats. In addition, they usually spend about $ 1,400 on products with these stones.
A study conducted by a third party, was intended to assess the overall size and potential of the market and better understand the beliefs of consumers as well as their perceptions of the value, price and use of jewelry with precious stones.
In a study across the country attended by about 12,900 consumers between the ages of 21 to 64 years.
The study found that of these, about 31% have purchased jewelry with rubies, emeralds and sapphires in the last 24 months. That figure jumps to 41% for the representatives of "two thousandth generation", which are also almost twice as likely to use social networks and mobile devices to search for jewelry in comparison with other generations.
When it came to the most important attributes of the stone, leading to the purchase, the color and transparency were the main, or even more important than the weight in carats, while the country of origin of the stone was much less influential factor.
The average price paid for the jewelry with precious colored stones, was $ 1386, the study found.
http://www.feedage.com/feeds/23910345/royal-pearl-jewelry-celebrities-pearl-jewelry-fashion
1 comment:
At a 20 April meeting of the Committee of the Chamber of Commerce of the Russian Federation to support in mining business, production, processing and trade in precious metals, precious stones and articles of them Vice President of ALROSA Rinat Gizatulin, who oversees the company's issues of interaction with public authorities, corporate communications and public Affairs, was elected head of the subcommittee of the RF CCI, whose work will be aimed at promoting the development and support of the Russian industry, communication constant with the production, processing and trafficking of precious stones.
In the nearest plans of the subcommittee - the formation of the participants, the program of work for 2016, meetings Plan of issues for discussion, as well as proposals to the state authorities of the Russian Federation authorities in charge of the production and circulation of precious stones, to improve legislation in this area and measures to support the development of industry.
Post a Comment