The meeting elected the new vice chairman of the Board of Directors Dide Terola (Didier Theraulaz, Piaget) and was re-elected Honorary Treasurer Firiel Zeruki (Feriel Zerouki, De Beers Group) .
RJC Members also elected directors Peter Karakchieva Council (PJSC "ALROSA"), Stephen Lussier (Stephen Lussier, De Beers Group) , Aloka Kumbhata (Alok Kumbhat, Jewelex India Pvt Ltd , Diamond division), Philip Rayzerta (Philipp Reisert, C. Hafner GmbH + Co. KG), Larry Drummond (Metalor Technologies SA), Thomas Puzone (Vacheron Constantin), Mark Hanna (Richline Group, Inc.), Erika de Rockin '(Eric de Rocquigny, Van Cleef & Arpels), Boaz Lev ( boaz Lev, Gem Lab Services), Marijke Ahten (Marijke Achten, HRD Antwerp) and Michael de Gelhanda Merksemna (Geelhand de Merxemn, Antwerp World Diamond Centre), representing the appropriate forums.
After the shareholders' meeting RJC held an open discussion with the experts of the jewelry industry, which participants discussed the new EU Regulation on conflict minerals and exchanged views on the regulation and implementation of measures to improve the quality of due diligence by the RJC and its members.
During the event, presented the RJC annual activity report for 2017, which provides information on developments in the expansion of the membership of the Council, as well as in the field of certification and standards.
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The world's largest producers of diamonds in the world are trying to stimulate demand in India with the launch of a marketing campaign "Authentic - rarely" in September, according to Reuters data. The marketing slogan was launched in the US in 2016 by the Association of Diamond Manufacturers (Diamond Producers Association, DPA), which includes the largest Diamond miners - De Beers, Alrosa and Rio Tinto.
CEO of DPA, Jean-Marc Lieberherr (Jean-Marc Lieberherr) said that early indications suggest the effectiveness of the slogan, and diamonds are interested in "two thousandth generation."
The advertising slogan "Genuine - rare" for the entire international community, to which refers the DPA, but the marketing campaign will be tailored to specific markets. The budget of the DPA, according Lieberherr, this year "significantly increase" compared with last year's $ 12 million.
Demand for diamonds in India slowed late last year after the decision of Prime Minister Narendra Modi to terminate the turnover of large banknotes in the fight against evasion taxes and counterfeiters.
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