Conceptual brands
The word "conceptual" is often found in publications dedicated to the jewelry business. However, most often this term denotes some designer delights, the essence of which neither the author, nor marketers simply can not clearly formulate. We under the "conceptual" jewelry brand will understand the marketing technology that assumes that the basis for the information flow by which the brand is promoted on the market is not the "Family Company History" or "The Genuine Jeweler's Personality", but the "Global Social Idea" A priori in demand by a wide range of potential buyers.


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